Women and Whisky, a stride or a crawl?
The iconic whisky brand Johnnie...
Marketing to women is about connecting with her, on her terms. We ditch the stereotypes and apply our insight in an original way.
We’re not about painting things pink or switching out male actors for female actors, we’re about helping brands to reach and engage with women in order to unlock their spending power for positive business outcomes.
We offer an authentic perspective.
Our lens is grounded in experience. We don’t just theorise and implement, if we haven’t lived it ourselves, we’ll engage someone who has.
We exist because we’ve repeatedly heard from marketers; how do I do more with less? We believe the answer is simple; recalibrate your audience because women are the most influential of today’s consumers.
WOMEN HOLD THE MAJORITY BALANCE OF SPENDING POWER
Women control 50% of male spending and make 85% of purchase decisions.
WOMEN FEEL POWERFUL
Women feel powerful. Starting in 2016 and now more than ever, they are challenging stereotypes and celebrating independence.
WOMEN ARE SUITED TO TODAY’S WORLD
Women are biologically more suited to today’s world by working collaboratively, learning dynamically and making the most of a web of interconnected relationships.
WOMEN ARE MOTIVATED.
They’re also very good at putting words into action. The Women’s March which first took place in January 2017 to advocate for equality and human rights rallied together an unprecedented 4.5million people across 700 marches around the world, the largest organised rally in history.
We live in a time of unprecedented change so relying on standard data and research sources alone will reap standard solutions. Our researchers have an insatiable appetite for understanding why women think and behave the way they do so are constantly collecting, collating and cutting data to generate new knowledge.
Our strategists give meaning to data and find new and unique connections between what we know about broads, what’s going on in the world and your brand. We take a holistic approach to strategy because we believe how you say something is just as important as what you say and where you say it.
Our philosophy on ideas is ‘open source’. Our people are trained to help others unleash their ideas and to recognise those which can be grown into something great.
It’s not enough to have a great idea without being about to make it happen. WE have some producers in-house and others who don their BROAD caps when we need specialist collaboration.
68 Wentworth Avenue, Surry Hills 2010
Pick up the phone
+61 2 9299 9555
Monday - Friday : 09h00 - 17h00