Anna MacDonald on January 11, 2018

OkCupid is DTFind more female users

January, or more specifically the first week of January, is the time when singles around decide they need to get serious about dating, and to help them, OkCupid (US) released a striking new campaign. OkCupid is “an American-based international operating online dating, friendship, and social networking website that features multiple-choice...
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Abby Ballard on November 28, 2017

A caution for all advertisers, girls aren’t OK with this

Last month, funnily enough on the International Day of the Girl, writer, Bianca Wordley stumbled upon an advertisement that left her a bit angry. Or, as the headlines read, “fuming“. Part of their new swimwear line, the fashion company, General Pants Co., decided to lead with the message: Slippery When...
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Abby Ballard on November 28, 2017

Changing the post baby body reality.

Shame. Perhaps, one of the most expressed emotions by women, in particular mothers. As I trawl through social media comments or submissions to our sister site, Mamamia, shame is a topic that women easily identify with. Shame about how much time – or, not enough – they spend with their...
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Anna MacDonald on October 31, 2017

How to fail like a Woman? Easy! Fail like a Girl.

Following a campaign such as Like a Girl would be no easy task, it was a truth that packed a punch, and the 64 Million views it has clocked up on YouTube show that we took note, yet P&G has come out strong with their latest ad that urges girls...
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Abby Ballard on October 17, 2017

Let’s support International Day of the Girl

Wednesday, 11 October, marked the International Day of the Girl. It’s funny when days like these come around – including, International Women’s Day – how some people wonder why they should exist. As someone who works in the media, and moderates the comments of hundreds of people each day, the...
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Abby Ballard on October 9, 2017

Women and their views on marriage equality.

It’s funny how often people joke about women reaching into their husband’s wallet. Or, when a kid wants to buy something, they have to coax their dad to whip out a $10 note. I even remember the routine as a child. Begging my dad to let me buy a toy,...
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Abby Ballard on September 29, 2017

Does your stock photo represent your customer?

For the past six years of my life, I have spent a decent amount of time scrolling through photo sites. Not for fun (I swear), but in my various jobs I have always been required to find Stock images to illustrate articles we were publishing. If you’re scratching your head...
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Lauren Joyce on August 30, 2017

Marketing to women: a chat with Darren Woolley

The latest episode of Trinity P3‘s Managing Marketing podcast was released last week and it features us! Kylie Rogers, MD of MWN and myself took the opportunity to answer all of Darren’s questions about why brands should be thinking about a tailored strategy for connecting with women and some of...
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Andi McDermott on July 27, 2017

Are women just the latest marketing fad?

Something is happening to my screens. My tv, my computer, my phone are all showing the same thing. Women. More specifically, women doing things. And saying things. They are talking about their strength, weakness, and their potential, and their power, knowledge. Yes, some of them are still smiling and cleaning,...
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