Lauren Joyce on July 6, 2017

Baby Dove’s misguided campaign around breastfeeding

Earlier this week in the UK, Unilever came under fire (at least 150 complaints to their equivalent of the Advertising Standards Bureau) for a campaign they’ve launched for Baby Dove which highlights people’s different opinions towards parenting. This is a classic case of good intent married with a dearth of...
Lauren Joyce on May 22, 2017

Unilever axes outdated depictions of masculinity

Axe (or Lynx in Australia) have long appealed to young men with stereotypical depictions of alpha males and sexualised females – just look at what a google image search shows up – but in their latest work they have shifted focus to challenge young men & women to rethink what...