Andi McDermott on April 3, 2018

Women and Whisky, a stride or a crawl?

The iconic whisky brand Johnnie Walker made headlines earlier this month after they announced the arrival of Jane Walker – bottles of the classic scotch featuring a female version of their iconic striding logo. The logo rejig (a first for the company in over 100 years) was timed to coincide...
Anna MacDonald on March 2, 2018

Is #IWD2018 really a marketing opportunity?

Since the 2017 International Women’s Day, the world, at least the world for Western women, has changed. We’ve had the Harvey Weinstein allegations that kicked off the #metoo movement, which in turn, led to the #timesup initiative. While the US led #metoo, we had our own Australian champion with Tracey...
Anna MacDonald on January 11, 2018

OkCupid is DTFind more female users

January, or more specifically the first week of January, is the time when singles around decide they need to get serious about dating, and to help them, OkCupid (US) released a striking new campaign. OkCupid is “an American-based international operating online dating, friendship, and social networking website that features multiple-choice...
Abby Ballard on November 28, 2017

Changing the post baby body reality.

Shame. Perhaps, one of the most expressed emotions by women, in particular mothers. As I trawl through social media comments or submissions to our sister site, Mamamia, shame is a topic that women easily identify with. Shame about how much time – or, not enough – they spend with their...