Anna MacDonald on March 2, 2018

Is #IWD2018 really a marketing opportunity?

Since the 2017 International Women’s Day, the world, at least the world for Western women, has changed. We’ve had the Harvey Weinstein allegations that kicked off the #metoo movement, which in turn, led to the #timesup initiative. While the US led #metoo, we had our own Australian champion with Tracey...