Anna MacDonald on January 11, 2018

OkCupid is DTFind more female users

January, or more specifically the first week of January, is the time when singles around decide they need to get serious about dating, and to help them, OkCupid (US) released a striking new campaign. OkCupid is “an American-based international operating online dating, friendship, and social networking website that features multiple-choice...
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Lauren Joyce on July 6, 2017

Baby Dove’s misguided campaign around breastfeeding

Earlier this week in the UK, Unilever came under fire (at least 150 complaints to their equivalent of the Advertising Standards Bureau) for a campaign they’ve launched for Baby Dove which highlights people’s different opinions towards parenting. This is a classic case of good intent married with a dearth of...
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