Anna MacDonald on January 11, 2018

OkCupid is DTFind more female users

January, or more specifically the first week of January, is the time when singles around decide they need to get serious about dating, and to help them, OkCupid (US) released a striking new campaign. OkCupid is “an American-based international operating online dating, friendship, and social networking website that features multiple-choice...
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Abby Ballard on November 28, 2017

A caution for all advertisers, girls aren’t OK with this

Last month, funnily enough on the International Day of the Girl, writer, Bianca Wordley stumbled upon an advertisement that left her a bit angry. Or, as the headlines read, “fuming“. Part of their new swimwear line, the fashion company, General Pants Co., decided to lead with the message: Slippery When...
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Abby Ballard on November 28, 2017

Changing the post baby body reality.

Shame. Perhaps, one of the most expressed emotions by women, in particular mothers. As I trawl through social media comments or submissions to our sister site, Mamamia, shame is a topic that women easily identify with. Shame about how much time – or, not enough – they spend with their...
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Anna MacDonald on November 22, 2017

Why isn’t Christmas advertising magical?

The Christmas ads started a few weeks ago, and as someone who grew up in England but spent nearly all my adult life here,  it’s always fun to see the difference between how Australia and the UK approach Christmas advertising;  three things jump out every year. The first thing you...
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Anna MacDonald on November 9, 2017

The Battle for Screen Time just got funny

Parents concern over their kids’ screen time is nothing new, media and technology have been an increasing source of tension within families for a few years now and over a third of families agree that they find it difficult to take a break from technology even when they know they...
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Anna MacDonald on October 31, 2017

How to fail like a Woman? Easy! Fail like a Girl.

Following a campaign such as Like a Girl would be no easy task, it was a truth that packed a punch, and the 64 Million views it has clocked up on YouTube show that we took note, yet P&G has come out strong with their latest ad that urges girls...
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Abby Ballard on September 29, 2017

Does your stock photo represent your customer?

For the past six years of my life, I have spent a decent amount of time scrolling through photo sites. Not for fun (I swear), but in my various jobs I have always been required to find Stock images to illustrate articles we were publishing. If you’re scratching your head...
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Andi McDermott on September 1, 2017

Are brand names going to be replaced with our own names?

For years the personalisation trend has been topping the lists of “Top marketing predictions for the next year”. Claims that consumers will shun one size fits all, and instead embrace products which act as an extension of them; an individual. Well, it seems like that time has finally arrived. Yes,...
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Andi McDermott on August 24, 2017

Dear social media; it’s not me…it’s you.

I have a confession: I like getting phone calls, and making them and I like being able to tell a story that doesn’t require writing an essay text. And I’ve come to realise, that this is becoming something more and more rare. In our times, making a phone call is...
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