Abby Ballard on November 28, 2017

A caution for all advertisers, girls aren’t OK with this

Last month, funnily enough on the International Day of the Girl, writer, Bianca Wordley stumbled upon an advertisement that left her a bit angry. Or, as the headlines read, “fuming“. Part of their new swimwear line, the fashion company, General Pants Co., decided to lead with the message: Slippery When...
Anna MacDonald on November 9, 2017

The Battle for Screen Time just got funny

Parents concern over their kids’ screen time is nothing new, media and technology have been an increasing source of tension within families for a few years now and over a third of families agree that they find it difficult to take a break from technology even when they know they...
Anna MacDonald on October 31, 2017

How to fail like a Woman? Easy! Fail like a Girl.

Following a campaign such as Like a Girl would be no easy task, it was a truth that packed a punch, and the 64 Million views it has clocked up on YouTube show that we took note, yet P&G has come out strong with their latest ad that urges girls...
Abby Ballard on September 29, 2017

Does your stock photo represent your customer?

For the past six years of my life, I have spent a decent amount of time scrolling through photo sites. Not for fun (I swear), but in my various jobs I have always been required to find Stock images to illustrate articles we were publishing. If you’re scratching your head...
Lauren Joyce on July 6, 2017

Baby Dove’s misguided campaign around breastfeeding

Earlier this week in the UK, Unilever came under fire (at least 150 complaints to their equivalent of the Advertising Standards Bureau) for a campaign they’ve launched for Baby Dove which highlights people’s different opinions towards parenting. This is a classic case of good intent married with a dearth of...
Andi McDermott on May 26, 2017

When tech giants take a stand

The launch of ‘Searching for Syria’ earlier this week saw tech giant Google making a stand in the current new world order of fake news and foreign hysteria. A partnership that has led to the sharing of UNHCR’s data and Google’s mapping and image technology has led to the creation...
Lauren Joyce on May 8, 2017

Kraft know that mums are women first

Kraft Mac & Cheese have nailed it with this ad. They’ve created a humourous ad that taps into the current trend around ‘real mums’, imperfect parenting and confident queens. I love that tonally they’ve taken a poke at over intellectualised parenting advice while also pulling back the curtain of the...