Andi McDermott on April 3, 2018

Women and Whisky, a stride or a crawl?

The iconic whisky brand Johnnie Walker made headlines earlier this month after they announced the arrival of Jane Walker – bottles of the classic scotch featuring a female version of their iconic striding logo. The logo rejig (a first for the company in over 100 years) was timed to coincide...
Continue
Anna MacDonald on March 8, 2018

Adpology – A fantastic video for all marketers to watch

...
Continue
Anna MacDonald on March 2, 2018

Is #IWD2018 really a marketing opportunity?

Since the 2017 International Women’s Day, the world, at least the world for Western women, has changed. We’ve had the Harvey Weinstein allegations that kicked off the #metoo movement, which in turn, led to the #timesup initiative. While the US led #metoo, we had our own Australian champion with Tracey...
Continue
Anna MacDonald on January 11, 2018

OkCupid is DTFind more female users

January, or more specifically the first week of January, is the time when singles around decide they need to get serious about dating, and to help them, OkCupid (US) released a striking new campaign. OkCupid is “an American-based international operating online dating, friendship, and social networking website that features multiple-choice...
Continue
Anna MacDonald on November 22, 2017

Why isn’t Christmas advertising magical?

The Christmas ads started a few weeks ago, and as someone who grew up in England but spent nearly all my adult life here,  it’s always fun to see the difference between how Australia and the UK approach Christmas advertising;  three things jump out every year. The first thing you...
Continue