Marketing to women: a chat with Darren Woolley

Lauren Joyce on August 30, 2017

The latest episode of Trinity P3‘s Managing Marketing podcast was released last week and it features us!

Kylie Rogers, MD of MWN and myself took the opportunity to answer all of Darren’s questions about why brands should be thinking about a tailored strategy for connecting with women and some of the considerations for doing just that.  It was a great conversation and a movement we’re seeing take place at a global level but is still in its infancy in Australia.

Take a listen here or here if you want to listen on your phone later.

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