Lauren Joyce on August 30, 2017

Marketing to women: a chat with Darren Woolley

The latest episode of Trinity P3‘s Managing Marketing podcast was released last week and it features us! Kylie Rogers, MD of MWN and myself took the opportunity to answer all of Darren’s questions about why brands should be thinking about a tailored strategy for connecting with women and some of...
Lauren Joyce on August 25, 2017

Gender Equality – men don’t always know how to help [Guest Post]

Before going into this, I feel it’s important to state from the outset that I recognise my privilege of being white, male, University educated. In fact, even though I acknowledge it, I almost certainly never will truly understand what this privilege I’ve been so lucky to have means. At best...
Lauren Joyce on July 24, 2017

Should content deliver business outcomes?

Under Armour, the sports apparel brand, has just launched a series of content promoting their female range.  “Unlike Any” is a digitally led campaign that showcases the physical feats of well-known female athletes. Set to a background of poetry or lyrics each piece of content feels inspiring and does a...
Lauren Joyce on July 17, 2017

An unintentional brand win

I’ll be showing my age (and hermit-like social status) by admitting that I had heard of Macklemore but had no idea that he was a human not a band and had no idea what type of music he/they played.  But I do now because I just watched his latest film...
Lauren Joyce on July 12, 2017

Your audience; knowing what they want and how they want it

Here’s a lady who knows how to speak to ladies.  Kate Kendall (AKA Active Yogi) describes herself like this: I’m a life student, yogi, nature lover and a good mate to my friends. I’m also Co-Founder & Director of Yoga at Flow Athletic, in Sydney’s Paddington. Not only was she one...
Lauren Joyce on July 6, 2017

Baby Dove’s misguided campaign around breastfeeding

Earlier this week in the UK, Unilever came under fire (at least 150 complaints to their equivalent of the Advertising Standards Bureau) for a campaign they’ve launched for Baby Dove which highlights people’s different opinions towards parenting. This is a classic case of good intent married with a dearth of...
Lauren Joyce on June 23, 2017

BROAD helped to raise $17k as part of the Vinnies CEO Sleepout

At BROAD our mission is to help brands unlock the power of women and this is exactly what happened last night when the MD of our parent company Mamamia Women’s Network, Kylie Rogers participated in the 2017 Vinnies CEO Sleepout.  Via the Mamamia Women’s Network we helped raise $17,000 for...
Lauren Joyce on June 21, 2017

Yoplait; helping mums wear their ‘fails’ like a badge of honour

Yoplait have nailed it. Nailed. It. Recently, they launched a campaign in the US called #MumOn. It was developed by 72andsunny and tackles mum shaming. They’ve done a great job of leveraging the ‘real parenting’ trend which celebrates the nails and fails of parenting (if this appeals to you listen...
Lauren Joyce on June 6, 2017

Is UEFA’s female recruitment drive as strong as it can be?

Last week UEFA launched a new campaign – #WePlayStrong, which is aimed at increasing the popularity of women’s football. The TV ad shows young women coming together to play and watch football (soccer) and is somewhat reminiscent of Sport England’s ‘This Girl Can’ campaign. Whilst the sentiment of the ad...