Abby Ballard on November 28, 2017

A caution for all advertisers, girls aren’t OK with this

Last month, funnily enough on the International Day of the Girl, writer, Bianca Wordley stumbled upon an advertisement that left her a bit angry. Or, as the headlines read, “fuming“. Part of their new swimwear line, the fashion company, General Pants Co., decided to lead with the message: Slippery When...
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Abby Ballard on November 28, 2017

Changing the post baby body reality.

Shame. Perhaps, one of the most expressed emotions by women, in particular mothers. As I trawl through social media comments or submissions to our sister site, Mamamia, shame is a topic that women easily identify with. Shame about how much time – or, not enough – they spend with their...
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Abby Ballard on October 17, 2017

Let’s support International Day of the Girl

Wednesday, 11 October, marked the International Day of the Girl. It’s funny when days like these come around – including, International Women’s Day – how some people wonder why they should exist. As someone who works in the media, and moderates the comments of hundreds of people each day, the...
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Abby Ballard on October 9, 2017

Women and their views on marriage equality.

It’s funny how often people joke about women reaching into their husband’s wallet. Or, when a kid wants to buy something, they have to coax their dad to whip out a $10 note. I even remember the routine as a child. Begging my dad to let me buy a toy,...
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Abby Ballard on September 29, 2017

Does your stock photo represent your customer?

For the past six years of my life, I have spent a decent amount of time scrolling through photo sites. Not for fun (I swear), but in my various jobs I have always been required to find Stock images to illustrate articles we were publishing. If you’re scratching your head...
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